Future Business Journal

Table 5 Internal consistency, convergent validity, composite reliability and average variance extracted (AVE).

From: Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model

Construct	Indicators	Outer loadings	Cronbach’s alpha	Composite reliability (rho_a)	Composite reliability (rho_c)	AVE
Green product	GP_1	0.886	0.867	0.869	0.918	0.790
	GP_2	0.914
	GP_3	0.866
Voter attitude	VA_1	0.848	0.925	0.927	0.942	0.729
	VA_2	0.861
	VA_3	0.832
	VA_4	0.853
	VA_5	0.900
	VA_6	0.827
Voter behavior	VB_1	0.906	0.850	0.897	0.899	0.695
	VB_2	0.882
	VB_3	0.897
	VB_4	0.615

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