Future Business Journal

Table 10 Structural model assessment direct effect.

From: Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model

Hypotheses	Relationship	Beta	STD	T-values	p-values
H1	GP > VA	0.692	0.051	13.460	0.000
H2	GP > VB	− 0.061	0.059	1.040	0.299
H3	VA > VB	0.855	0.047	18.130	0.000

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