Table 1 Variables used for study
Variable | Definition |
|---|---|
Green product | Green products are those environment-related promises made to the public by political brands that will reduce environmental harm [106] |
Voter attitude | Voter attitude is a persistent set of beliefs about a political brand that influence voters to act in a particular way toward it [31] |
Voter behavior | Voter behavior can be defined as how people usually cast their ballots in public elections [44] |